#8 You need to train them: The content

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Think sales training ends with product knowledge? Think again. In this episode, Allon Raiz outlines what every salesperson needs to know to succeed – from your company’s story and industry landscape to role-specific rhythms and real-world selling techniques. Learn how to structure content that evolves with your business and equips your team to handle any client in any context. If you’re serious about building a sales force that delivers, start here.

Season 1 / Episode 8 26 Mar English Read by Allon Raiz South Africa Business

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