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In conversation with TikTok: State of SA creator economy

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GUEST - Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa at TikTok

In this conversation with Boniswa we unpack the rapidly evolving landscape of the creator economy on the platform.



From uniquely South African content trends and rising niche communities to the real talk on monetisation, brand partnerships, and fair compensation. How do local creators stack up against their global counterparts? What challenges do they face in a developing ecosystem, and what is TikTok doing to support them in turning creativity into sustainable careers?



If you're curious about the future of content creation in South Africa or if you're a creator yourself, then this conversation is a must-listen.
16 Apr 2025 3PM English South Africa Business News · Investing

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