Nedbank Cup final contributed over R100 million to Durban economy.
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GUESTS: Winile Mntungwa, deputy head of Durban Tourism and Khensani Nobanda, NedBank Group Executive of Marketing and Corporate Affairs.
This past weekend, Durban played host to one of South Africa’s biggest football events, a major final between two of the country’s most iconic soccer teams. Beyond the excitement on the pitch, the event delivered a significant boost to the local economy, with businesses across the city and surrounding townships feeling the ripple effects. Today on KayaBiz, we’re taking a closer look at the impact this event had on Durban’s economy, why the city was chosen as the host, and how large-scale sporting events can be powerful catalysts for tourism, small business growth, and community development
This past weekend, Durban played host to one of South Africa’s biggest football events, a major final between two of the country’s most iconic soccer teams. Beyond the excitement on the pitch, the event delivered a significant boost to the local economy, with businesses across the city and surrounding townships feeling the ripple effects. Today on KayaBiz, we’re taking a closer look at the impact this event had on Durban’s economy, why the city was chosen as the host, and how large-scale sporting events can be powerful catalysts for tourism, small business growth, and community development