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SA Grocery Retail Data Reveals Shopper and Channel Shifts in 2024

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GUEST - Andrea Slabber, Insights Lead at Trade Intelligence



New data from Trade Intelligence reveals key shifts in South Africa’s FMCG retail landscape, with Discounter and E-commerce formats outperforming other channels in 2024. Despite easing inflation, South African shoppers remain under economic pressure, leading to changing missions, increased cross-channel behaviour, and format diversification among major retailers.



According to Trade Intelligence’s latest modelling, outlined in its newly released SA FMCG Market Size and Channel Report, total FMCG retail sales grew +6.9% in 2024, with performance supported by footprint expansion in the corporate retail sector and a strong final quarter, buoyed by interest rate cuts and early withdrawals under the country’s two-pot retirement system.
28 May 2025 2PM English South Africa Business News · Investing

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