South Africans can take a few more tonnes of Brazilian coffee

Loading player...
Brazil is a major producer of coffee, accounting for nearly 40% of global coffee production. Other major producers are Vietnam 17%, Colombia 8%, Indonesia 6% and Ethiopia 6%, amongst others.

Brazil is also a major coffee exporter to the U.S. Consequently, the 50% tariffs that will take effect on August 1 will likely cause Americans headaches. Brazil's coffee is inescapable due to its significance in global coffee production.

Coffee prices have been relatively high since the start of the year due to unfavourable weather conditions in Vietnam and Brazil, which have weighed on global supplies. The U.S. tariffs will pose a challenge for American consumers.

We are watching the impact of all this on the global coffee prices, which have surged recently on the back of the U.S. tariffs and the preexisting challenges of unfavourable production conditions in South America.

As South Africa, we import coffee, and Brazil can surely have room to increase supplies to South Africa. I know our domestic tea and coffee producers won't like me saying this. But hey, we have a decent demand for coffee (just like we do with other "substantive beverages” like whiskies, where we spend over US$300 million on imports annually).

Anyways, if one looks at South Africa's coffee imports by volume, we imported, on average, about 23,921 tonnes per annum in the past five years. Brazil and Vietnam accounted for 54% of South Africa's coffee imports. Other suppliers of coffee to South Africa include Uganda (8% of SA's imports), Tanzania (7%), Colombia (4%), Guatemala (4%), Ethiopia (3%), and Honduras (3%).

So, if Brazil can offer competitively priced, high-quality products, it can take a market share from the likes of Vietnam and many African suppliers. The South African consumer is not asking for much – just high quality and a better price.
In these times of export diversification, while South Africa is a small importer, it certainly can take a few more tonnes of coffee imports from Brazil.

Listen to the podcast for more insights.

Richard Humphries and Sam Mkokeli produce this podcast.

Wandile Sihlobo is the chief economist of the Agricultural Business Chamber of South Africa.
18 Jul English South Africa Investing · Food

Other recent episodes

South Africa's agricultural machinery sales remain strong

One of the interlinked industries that tends to benefit when the agricultural sector is thriving is the agricultural machinery industry. This year is no different; South Africa's agricultural machinery sales have remained reasonably robust since the start of 2025. I suspect the sales are likely to continue at this encouraging…
5 Sep 10 min

Zimbabwe bans maize imports

The Zimbabwean government has reinstated a ban on maize imports. The government believes that in the interim, there are sufficient supplies for the local market and wants to ensure maximum price realisation for the domestic producers before allowing imports. Nevertheless, it remains unclear if Zimbabwe has sufficient maize supplies for…
1 Sep 12 min

South Africa’s agricultural sector may see an uneven recovery in 2025

We continue to see more evidence that 2025 will likely be an uneven recovery for South Africa’s agriculture. The horticulture (fruits and vegetables), and field crops (grains, oilseeds and sugarcane) are experiencing excellent yield recovery, benefiting from better summer and winter rains. But the livestock and poultry industries face some…
15 Aug 10 min

The Far East countries are back buying SA's maize

South Africa's maize exports are back in the Far East export markets. These aren't new territories for our maize. We typically export to them during the seasons of abundance, such as this one. Last season, we did not see many maize exports to the Far East. Our export activity focused…
8 Aug 10 min