EP 29 | Building the Open Metaverse from Africa– Rick Treweek on Avatars, Worlds & Art

Loading player...
In this episode of The Angle, we talk to Rick Treweek, a Cape Town-based immersive artist and technologist best known as MetaRick, about what it means to build meaningful digital spaces in an often overhyped VR ecosystem.

From early game development to pioneering virtual performances in Uncanny Alley, Rick has helped position South Africa within the global immersive media landscape — including a nomination at the Raindance Immersive Awards. We explore the tension between open creativity and corporate ownership of platforms, the unique cultural barriers facing African creators, and why avatars might offer more human intimacy than social media ever could.

Rick also reflects on the burnout of building VR without funding, his work with Eden Labs, and how experimental theatre can thrive in virtual spaces if we let it.

If you care about creative technology, digital freedom, or storytelling beyond the screen, this one’s for you.

Chapter Timecodes:
00:00 – Intro & Rick’s VR persona
02:00 – Growing up offline and discovering tech late
04:00 – What is Uncanny Alley?
06:30 – Collaborating with Ferryman Collective for Raindance
09:00 – Storytelling as resistance in the metaverse
11:00 – Ownership, open-source tools & platform risks
14:00 – Building South Africa’s VR community (MVC SA)
18:00 – Cultural gaps: avatars, adoption & funding
22:00 – The metaverse hype cycle (and crash)
25:00 – What’s holding African VR back
27:00 – Electric South & the importance of immersive labs
30:00 – Eden Labs & curating immersive exhibitions
34:00 – Translating Mary Sibande’s work into VR
38:00 – Preserving & archiving digital worlds
41:00 – Why old VR works disappear & can’t be replayed
45:00 – Building therapeutic worlds (for autistic kids)
49:00 – What it takes to build in VR (Unity, Unreal, budgets)
52:00 – VR as social media with human intimacy
55:00 – Final thoughts & MetaRick’s links

#VRTheatre, #ImmersiveStorytelling, #VirtualReality, #RaindanceImmersive, #OpenMetaverse, #DigitalPerformance, #SouthAfricanCreators, #TheAnglePodcast, #MetaRick, #CreativeTechnology
4 Aug 2025 English South Africa Technology · Business

Other recent episodes

EP 42 | “Sell Intelligence, Not Raw Data” - Mark Nasila on Data Sovereignty

AI must create real value, not just proofs-of-concept. Dr. Mark Nasila explains how FNB’s risk function uses data and AI to stay ahead of evolving regulation and fraud -preventing some R2 billion in losses annually - and why people now make decisions after AI aggregates the evidence (including small language…
14 Jan 43 min

EP43 | Build Your Brand, Then Scale: Marko Stavrou’s Founder Guide

Entrepreneur Marko Stavrou (“the Gen Z guy”) talks about starting Gen Link after a Standard Bank brief to connect young people to the bank’s ecosystem, and how the company has since worked with 50+ clients. He explains why many organisations overlook youth (low current spending power, short-term optimisation), and argues…
21 Jan 21 min

EP 41 | Every Industry Will Be Disrupted - Celiwe Ross on What Leaders Must Do Now

Leadership in a disrupted world. Celiwe Ross - South Africa’s first black woman to qualify as a mining engineer reflects on leading through technological change: self-knowledge over fear, community over ego, and why yesterday’s leadership model won’t work when we’re partnering with AI. She shares early underground lessons on teamwork…
7 Jan 29 min

EP 40 | Pay-on-Proof AI: How Isazi.ai Turned Clients into Evangelists

Practical AI beats hype. In this Singularity Summit episode of The Angle, Ashley Anthony - co-founder & CEO, Isazi.ai explains how a bootstrapped AI company grew to 110 people by solving specific customer problems first—then choosing the tech. He unpacks Isazi’s first-principles approach - translate business issues into mathematical problems…
31 Dec 2025 33 min

EP 39 | Keeping African Agency in AI: Vukosi Marivate’s Call to Build

Keep African agency in AI - that’s the through-line of Prof. Vukosi Marivate’s talk. Don’t outsource the future, build it locally. He points to a decade of grassroots work (Data Science Africa, Deep Learning Indaba, Masakhane) and argues for a full ecosystem: fundamental researchers, model builders, product teams, and real…
24 Dec 2025 26 min