
How to move your business profits from Break-Even point to surplus.
Loading player...
Lukho Mkwedi Phuthi is in conversation with Blessing Ndabula about how to move a business from the break-even point to surplus. The break-even point is where total costs equal total revenue, meaning there is no profit or loss. To grow beyond this, businesses should improve profit margins by increasing revenue through upselling, premium options, and bundle pricing while cutting costs via supplier discounts and energy savings. Expanding the customer base through geographic growth, online sales, and regional exports also boosts revenue. Finally, retaining existing customers with loyalty programs, referral bonuses, and consistent service is key to sustainable business growth.