From Soweto to Billboards: Nkululeko Sethebe on Building an Ad Empire & Navigating Cancel Culture
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In this powerful episode of the TechDaily Post radio show, host Rethabile Mohlala sits down with Nkululeko Sethebe, the Soweto-born entrepreneur and founder of A1 Digital, a leading out-of-home media company making waves in the advertising space.
Nkululeko shares his incredible journey from studying mercantile law and working in corporate finance to pivoting into the competitive world of outdoor advertising—and how he’s using his deep understanding of the Soweto market to compete with industry giants.
This conversation goes beyond billboards. We dive into:
Finding Your Niche: How Nkululeko uses local insight to dominate advertising in Soweto and connect brands authentically with the community.
Impactful Campaigns: Behind the scenes of meaningful projects, like gender-based violence awareness campaigns through ATM advertising.
Cancel Culture & Digital Footprints: A raw discussion on the real-world consequences of online speech, using recent political controversies as case studies.
Freedom of Speech vs. Responsibility: Why “with great freedom comes great responsibility”—and what that means for brands and public figures today.
PR in a Crisis: What Nkululeko would advise a figure like Gayton McKenzie facing cancellation today.
Tune in for an episode packed with business insight, cultural relevance, and straight talk about reputation in the digital age.
Listen to TechDailyPost every Monday, 8 PM - 9 PM on 919FM.
#TechDailyPost #Advertising #OutOfHome #Soweto #CancelCulture #Entrepreneurship #Marketing #NkululekoSitebe #A1Digital #919FM #RethabileMohlala
Nkululeko shares his incredible journey from studying mercantile law and working in corporate finance to pivoting into the competitive world of outdoor advertising—and how he’s using his deep understanding of the Soweto market to compete with industry giants.
This conversation goes beyond billboards. We dive into:
Finding Your Niche: How Nkululeko uses local insight to dominate advertising in Soweto and connect brands authentically with the community.
Impactful Campaigns: Behind the scenes of meaningful projects, like gender-based violence awareness campaigns through ATM advertising.
Cancel Culture & Digital Footprints: A raw discussion on the real-world consequences of online speech, using recent political controversies as case studies.
Freedom of Speech vs. Responsibility: Why “with great freedom comes great responsibility”—and what that means for brands and public figures today.
PR in a Crisis: What Nkululeko would advise a figure like Gayton McKenzie facing cancellation today.
Tune in for an episode packed with business insight, cultural relevance, and straight talk about reputation in the digital age.
Listen to TechDailyPost every Monday, 8 PM - 9 PM on 919FM.
#TechDailyPost #Advertising #OutOfHome #Soweto #CancelCulture #Entrepreneurship #Marketing #NkululekoSitebe #A1Digital #919FM #RethabileMohlala
