The Comms Hub | Episode 2 - The Importance of Branding and your Business’ Reputation

In a world driven by trends, algorithms, and online moments, visibility alone isn’t enough – authenticity matters too. So how can organisations expand their digital footprint amid viral trends while staying true to who they are? We dive into this conversation with Digital Marketing Specialist and Brand Developer, Jodi Joseph,…

Too often, press releases end up ignored — or worse, deleted. However, when done correctly, they can generate genuine coverage, credibility, and momentum for your brand or client. In this episode, Ray White, Veteran Broadcaster and TV Presenter, unpacks the art and science of writing a press release that actually…

In the world of comms, a crisis isn’t a matter of if — but when. From social media backlash and reputational scandals to unexpected internal leaks, how your brand responds in the first few hours can determine whether you’re containing the damage or heading into full-blown disaster mode. In this…

Whether you're in-house, working for an agency, or building your own brand, getting a journalist to notice your email shouldn’t feel like winning the lottery. A strong pitch isn’t about shouting the loudest — it’s about being relevant, timely, and genuinely valuable. In this episode, we sit down with Andile…

Our Senior PR Account Executive, Lesego Makgatho, unpacks her journey of shifting from journalism to PR and why more people are moving out of the newsroom and into communication roles. It’s a career move that raises eyebrows — and questions: Can journalists really switch sides? What do they bring to…