The Comms Hub | Episode 3 - From The Newsroom to PR: Journalists Are Making The Switch
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Our Senior PR Account Executive, Lesego Makgatho, unpacks her journey of shifting from journalism to PR and why more people are moving out of the newsroom and into communication roles.
It’s a career move that raises eyebrows — and questions: Can journalists really switch sides? What do they bring to the PR world? And what’s it like learning to promote stories instead of reporting them?
It’s a career move that raises eyebrows — and questions: Can journalists really switch sides? What do they bring to the PR world? And what’s it like learning to promote stories instead of reporting them?
