Township Markets - Breaking Boundaries - The 5th annual Township CX Report.
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In this episode of RAPT BizTrendz, host Bronwyn Williams sits down with Mongezi Mtati — Senior Brand Strategist at Rogerwilco and host of The Lead Creative Podcast — to unpack the latest Township CX Report: Breaking Boundaries.
Now in its fifth year, this influential study highlights how township markets are evolving faster than ever. Mongezi explores the shifting dynamics shaping consumer behaviour, from the rise of digital word-of-mouth, to the role of TikTok, WhatsApp and Facebook in product discovery, to the growing trust in registered spaza shops.
We dive into:
-Who’s shaping the township consumer conversation — from entrepreneurs to big brands
-How digital platforms are redefining influence and trust
-Why affordability, flavour, and culture remain non-negotiables for township shoppers
-The practical steps brands need to take to succeed in these dynamic markets
-Mongezi’s bold prediction for the next five years of township retail
A powerful, insight-packed conversation for marketers, strategists, and brands wanting to truly understand the future of township markets.
Now in its fifth year, this influential study highlights how township markets are evolving faster than ever. Mongezi explores the shifting dynamics shaping consumer behaviour, from the rise of digital word-of-mouth, to the role of TikTok, WhatsApp and Facebook in product discovery, to the growing trust in registered spaza shops.
We dive into:
-Who’s shaping the township consumer conversation — from entrepreneurs to big brands
-How digital platforms are redefining influence and trust
-Why affordability, flavour, and culture remain non-negotiables for township shoppers
-The practical steps brands need to take to succeed in these dynamic markets
-Mongezi’s bold prediction for the next five years of township retail
A powerful, insight-packed conversation for marketers, strategists, and brands wanting to truly understand the future of township markets.
