Telkom on Brand Authenticity & Building Emotional Bonds in a Digital Era

In a world where consumers demand more than just products and services, authenticity has become one of the most valuable currencies a brand can hold. Gugulethu Mfuphi is joined by Gugu Mthembu, Chief Marketing Officer at Telkom, to unpack how one of South Africa’s most recognisable telecommunications brands is redefining what it means to connect, not only through technology, but through culture, purpose, and emotional resonance.

With over 20 years of marketing leadership behind her, Mthembu shares how Telkom has evolved into a purpose-driven brand that speaks to South Africa’s diverse realities, while staying firmly rooted in innovation and digital inclusion.