SA New Vehicle Sales Hit Decade High as Affordability Drives Demand.
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GUEST – Ayesha Hatea, Director of Research and Consulting at TransUnion
South Africa’s automotive market is in full throttle and for the first time in 11 years, new-vehicle sales have roared to a decade-high. According to TransUnion’s latest Mobility Insights Report, Q3 2025 saw 111,697 new passenger vehicles sold, up 23.4% year-on-year, supported by easing interest rates, a firmer rand, and the most competitive pricing environment in over a decade.
At the centre of the surge? Affordability. Value-focused brands especially fast-growing Chinese manufacturers are reshaping the market, capturing over 15% share and expanding almost nine times faster than the industry average. Younger buyers are driving much of the momentum, while high-income households show the strongest intent to purchase.
South Africa’s automotive market is in full throttle and for the first time in 11 years, new-vehicle sales have roared to a decade-high. According to TransUnion’s latest Mobility Insights Report, Q3 2025 saw 111,697 new passenger vehicles sold, up 23.4% year-on-year, supported by easing interest rates, a firmer rand, and the most competitive pricing environment in over a decade.
At the centre of the surge? Affordability. Value-focused brands especially fast-growing Chinese manufacturers are reshaping the market, capturing over 15% share and expanding almost nine times faster than the industry average. Younger buyers are driving much of the momentum, while high-income households show the strongest intent to purchase.
