EKASINOMICS - The Media Krate: Re-imagining Township Out-of-Home Media.
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GUEST: Kabelo Kale, Strategic Lead & Head of Operations at The Media Krate
Township walls are more than advertising space they are economic engines, cultural storytellers and community assets. On this edition of Ekasinomics, we sit down in studio with Kabelo Kale of The Media Krate, a Black female-owned out-of-home media company challenging how brands engage South Africa’s majority consumer.
Founded by township-rooted entrepreneurs Xolela Dubeko and Lorato Morake, The Media Krate is re-imagining township out-of-home media through hyper-realistic 3D murals, Wi-Fi enabled walls, QR and augmented reality all built on a model that ensures township spaces work for township people. Every wall feeds a family, supports local artists and fuels township micro-economies.
Township walls are more than advertising space they are economic engines, cultural storytellers and community assets. On this edition of Ekasinomics, we sit down in studio with Kabelo Kale of The Media Krate, a Black female-owned out-of-home media company challenging how brands engage South Africa’s majority consumer.
Founded by township-rooted entrepreneurs Xolela Dubeko and Lorato Morake, The Media Krate is re-imagining township out-of-home media through hyper-realistic 3D murals, Wi-Fi enabled walls, QR and augmented reality all built on a model that ensures township spaces work for township people. Every wall feeds a family, supports local artists and fuels township micro-economies.
