Kaya 959 Kaya Biz

EXPLAINER - Why some sports stars are worth more than companies.

Loading player...
An 18-year-old footballer valued at more than R6 billion has reignited a global debate: how do we really put a price on modern sports stars? Following a new long-term contract at Barcelona, teenage sensation Lamine Yamal has been named the world’s most valuable footballer — outranking established global icons and even rivaling the valuations of listed companies.

We speak to Nqobile Ndlovu, Research Director at Cash N Sport, to unpack the equation behind sports star valuations across codes. From on-field performance and age-driven potential to commercial power, social media influence and contract dynamics, we explore why athletes are increasingly treated as long-term revenue-generating assets and what this means for teams, sponsors, fans and the business of sport in a global, data-driven era.
15 Jan 3PM English South Africa Business News · Investing

Other recent episodes

Corporate Shake‑Ups: What SPAR, PIC & SAA Reveal About Leadership

Leadership advisor Andrew Woodburn joins us in studio to unpack the wave of executive and board instability across corporate South Africa — from SPAR’s sudden resignations to governance pressure at the PIC and ongoing turbulence at SAA. We explore succession gaps, interim CEO challenges, board accountability, investor confidence, and the…
20 Aug 1PM 30 min

Inside Exxaro’s 20% HY’26 Earnings Dip: Costs, Coal & the Road Ahead

Exxaro CEO Ben Magara unpacks the miner’s mixed half‑year performance: revenue up 7% and production up 11%, but headline earnings down 20% amid cost pressure and currency effects. We explore record safety results, stronger export volumes, the manganese acquisition, and Exxaro’s long‑term shift toward energy and future‑facing metals.
20 Aug 12PM 16 min

Rustenburg mayor raises alarm over rise in illegal mining

Rustenburg Executive Mayor Sheila Mabale-Huma has raised concerns over the growing threat of illegal mining in the North West town. Her warning follows the deaths of 14 illegal miners and injuries to scores of others at a disused mine in Nkaneng near Rustenburg. The incident has again highlighted the dangerous…
19 Aug 2PM 10 min

South Africans Under Pressure: Inside the Q2 2026 Debt Index

DebtBusters’ Benay Sager breaks down the latest Debt Index, revealing consumers still using 64% of their income to service debt, with high earners needing 103% just to stay afloat. We unpack the surge in unsecured credit, cost‑of‑living shocks, multi‑lender borrowing, and why debt counselling outcomes are improving despite rising financial…
19 Aug 1PM 8 min

DRDGOLD’s Big Year: Earnings Surge & Vision 2028 Takes Shape

DRDGOLD CEO Niël Pretorius unpacks a standout FY2026 performance, with revenue up 42%, operating profit up 83%, and major Vision 2028 infrastructure coming online. We explore production stability, the company’s debt‑free position, dividend uplift, and how new assets like the Daggafontein TSF and DP2 expansion reshape future output.
19 Aug 1PM 15 min
All episodes