Kaya 959 Kaya Biz

Growing shift towards circular luxury and second-hand investment pieces

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Fashion has long been flagged as one of the world’s most polluting industries, but consumer behaviour is starting to shift in noticeable ways. While the sector accounts for a significant share of global carbon emissions and water use, more buyers are moving away from fast, trend-driven fashion and towards circular luxury, where resale, longevity and value matter more than constant newness.Why are consumers responding so strongly to resale at this moment?Michael Zahariev, Co-founder of Luxity explains.
28 Jan 2PM English South Africa Business News · Investing

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