Nielsen Consumer Report
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KELLY ARNOLD - MDNIELSEN SOUTH AFRICA CONNECT
The world is pivoting on an axis of uncertainty right now as many countries, including our own, start the process of moving from restricted living into precautionary living. As a result, there are likely to be significant new and adjusted consumer behaviour and consumption dynamics, many of which are likely to be rebalanced and fundamentally altered for consumers.
This was just one of the insights shared at a Nielsen industry webinar Life Beyond COVID-19: Rebound, Reboot or Reinvent. Speaking during the webinar Nielsen South Africa Connect MD Kelly Arnold commented; “The longer consumers remain in restricted living conditions, the more significant the economic, financial and social impacts will be and the more time consumers will have had to significantly adjust their behaviour and consumption dynamics and adopt these habits as necessary or entrenched behaviours.”
The world is pivoting on an axis of uncertainty right now as many countries, including our own, start the process of moving from restricted living into precautionary living. As a result, there are likely to be significant new and adjusted consumer behaviour and consumption dynamics, many of which are likely to be rebalanced and fundamentally altered for consumers.
This was just one of the insights shared at a Nielsen industry webinar Life Beyond COVID-19: Rebound, Reboot or Reinvent. Speaking during the webinar Nielsen South Africa Connect MD Kelly Arnold commented; “The longer consumers remain in restricted living conditions, the more significant the economic, financial and social impacts will be and the more time consumers will have had to significantly adjust their behaviour and consumption dynamics and adopt these habits as necessary or entrenched behaviours.”
