#STGenNext20 - Part 3: Youth Tensions: brand challenge or brand opportunity?

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There have always been youth tensions, but how have they evolved, what are the matching trends that can be used to turn tensions into brand marketing opportunities, as South Africans, what is our role in this?

Digging into 2020's theme of trends, tensions and tribes, representing Proudly SA and teen HDI JBod, Siyabonga Zungu and Nono Ditshego give Siya Sangweni their take on the tensions that stand out to youth and how this affects brands.
12 Aug 2020 English South Africa Business · Business

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