#STGenNext20 - Part 5: Youth trends shaping brand communications strategy’s in South Africa

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Shell's Domnick-Sipho Nkhatu and Yellowwood's Ntombizamasala Hlophe discuss the current youth trends we see shaping current and future brand marketing communications strategy, how research will need to adapt going forward and how brands have had to align to still appeal to the youth during 2020.

14 Aug 2020 English South Africa Business · Business Various

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