Trump takes the fight to Biden safe seat

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Washington — President Donald Trump is taking to the airwaves in the once reliably Democratic state of Minnesota, launching an attack ad that paints opponent Joe Biden as “taking a knee” when protests in Minneapolis turned violent.

The Trump campaign’s foray into Minnesota — including at least $12.9m in advance ad buys after Labor Day — represents an audacious attempt to win a state that has gone to Democrats in every presidential election since 1972. Trump lost the state by only 1.5 percentage points in 2016, and Minnesota was ground zero for summer-long protests and civil unrest after the police killing of George Floyd in Minneapolis in May.

“Lawless criminals terrorise Minneapolis,” the ad says over images of burning buildings and a mask-wearing Biden taking a knee. “The weak response from Biden and radicals like Ilhan Omar has led to chaos and violence.”

The ad, which debuted on Tuesday, is running statewide in Minnesota as well as in Wisconsin media markets that reach parts of its western neighbour, according to data Bloomberg News reviewed from Advertising Analytics.

Biden deputy campaign manager Kate Bedingfield called the Minnesota ad another example of “divisiveness and destruction” from the Trump campaign. “Trump is a weak and failed leader who stokes division and chaos as a political strategy to distract from the huge economic, racial justice, and public health crises occurring under his watch,” she said.

The Biden campaign has reserved $3m in the state and says it is taking Trump’s Minnesota gambit seriously.

“I don’t think it’s a head fake. It’s not necessarily something I tip my hat to, either,” Patrick Bonsignore, Biden’s director of paid media, said of Trump’s Minnesota ad buy. “Being up on the air in Minnesota doesn’t resolve all of their other problems.”

Biden has seven different ads running in the state in the week ending Tuesday, spending an estimated $133,675 to air them so far. The spots, which also have run in other states, criticise Trump for his handling of the pandemic and the economy, or tout Biden’s experience and competence to tackle the nation’s challenges. One ad, called “Scranton”, targets working-class white voters by emphasising his upbringing in a Pennsylvania factory town.

With its progressive Scandinavian heritage, Minnesota is more Democratic but also has more white voters than other Great Lakes states.

Its 10 electoral votes would provide an insurance policy for Trump. If the rest of the ...
3 Sep 2020 9AM English South Africa Business News · News

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