
Why Gidon Novick can’t stop flying
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Veteran columnist and newspaper editor Peter Bruce talks to one of South Africa’s most innovative entrepreneurs in this final edition of his Podcasts From The Edge for the year. Gidon Novick, co-founder of Kulula, began carrying passengers in his new domestic airline, Lift, just last week. Believe it or not but it was the coronavirus lockdown at the start of the year that got him thinking about a new airline. Most people would have thought that crazy but he is confident about his lean and flexible business model and an optimist about South Africa and tourism. Mainly though, he just loves to fly…..