
Niche Is the New Power
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7.07.25 Pt 2 - Is the age of mega-influencers over? Gareth and Leigh-Ann dive into the new world of niche power and intimate influence with special guest Ronen Aires. They unpack the rise of Gen Z economics—how this generation is flipping spending habits, reshaping the job market, and forcing companies to rethink everything from brand loyalty to workplace culture