Russel Wasserfall Media Echoes & Influence

#4  Storytelling

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Storytelling is an essential part of what we do as communications professionals. Building a narrative around a brand or personality through storytelling is what we do, but how does it work? How do we construct and tell stories that enhance brands and build their public profile. Jo and Franki get into that and more on this episode.
Season 1 / Episode 4 7 Aug English South Africa Business · Education

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