How To Create Content That Starts Conversations
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Adopt a digital sales mindset and create sales conversations that convert: https://www.tomorrowcommunications.com/digital-sales-mindset
Brad Eather, Australian communication strategist and the mind behind Tomorrow Communications, talks to John Watson about digital transformation and how professionals can turn credibility into influence.
This is a masterclass in connection, confidence, and digital communication and they unpack:
- Why digital isn’t a marketing tool, it’s a relationship channel.
- How to create content that sparks real conversations.
- What salespeople should actually measure in 2025.
- The human side of AI and why your voice still matters.
They also reflect on Brad’s personal journey from burnout to balance and how his Personal Compass Exercise helps others find direction.
Connect with Brad Eather here:
https://www.linkedin.com/in/brad-eather/
Brad Eather, Australian communication strategist and the mind behind Tomorrow Communications, talks to John Watson about digital transformation and how professionals can turn credibility into influence.
This is a masterclass in connection, confidence, and digital communication and they unpack:
- Why digital isn’t a marketing tool, it’s a relationship channel.
- How to create content that sparks real conversations.
- What salespeople should actually measure in 2025.
- The human side of AI and why your voice still matters.
They also reflect on Brad’s personal journey from burnout to balance and how his Personal Compass Exercise helps others find direction.
Connect with Brad Eather here:
https://www.linkedin.com/in/brad-eather/
Chapters
- 00:00 Preview and Introduction
- 01:11 The bridge between real-world selling & digital relationships
- 04:38 Why how you present matters more than what you say
- 07:02 Turning from transactional to relationship based
- 09:31 What separates content that builds trust from content that creates noise
- 12:59 Why we should be measuring conversations not metrics
- 15:46 More businesses don't have a digital footprint than you think
- 20:01 How deep do you get into it with the client?
- 21:58 Using AI but keeping the human filter
- 25:07 Story time: Solve one problem, create new problems
- 27:12 Navigating a lifequake during the pandemic
- 31:09 The Personal Compass Exercise
- 33:44 You're either you own best friend, or own worst enemy
- 35:30 Asking yourself if you're happy
- 36:57 Leadership, loneliness & the power of community walks
- 39:48 How entrepreneurship helped me find my voice
- 40:54 Where is your right place?
