Solid Gold Podcasts #BeHeard The Carmen Murray Show - Conscious LeadHERS

Why Influencers need creative freedom when they work with brands

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Media Partner to the Nedbank IMC Conference.

Carmen Murray, coming LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with Fluence Africa, an influencer marketing agency, to explore the future of influencer marketing.

The big shift? Authenticity over advertising. Creators want to be taken seriously as entrepreneurs, while brands need to give them the creative freedom to connect with audiences in their own voice.

The future belongs to brands and creators who build trust, collaborate authentically and embrace creativity.
13 Oct English Explicit South Africa Society & Culture · Management

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