A Gen Alpha Perspective
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Media Partner to the Nedbank IMC Conference
Meet Generation Alpha: the future, through the eyes of a 10-year-old.
At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Desmond Koolen, a 10-year-old who went viral singing 'I Feel Good' and is already building a public profile.
From rugby and gaming to AI-powered robots and the realities of growing up online, Desmond offers a refreshingly honest glimpse into how his generation sees the world. His biggest insight? Adults could probably do with less screen time, too!
Desmond's mom joins the conversation to share the realities of parenting a child in the digital spotlight, from online safety and screen-time boundaries to managing a young person's digital footprint. Her approach is grounded in trust, transparency and helping children navigate technology rather than simply shielding them from it.
The conversation also explores Gen Alpha's ever-evolving slang, the pressures of childhood fame and an important reminder: being visible online doesn't mean giving up your right to privacy, boundaries or autonomy.
Meet Generation Alpha: the future, through the eyes of a 10-year-old.
At the Nedbank IMC Marketing Is Business event, Carmen Murray sits down with Desmond Koolen, a 10-year-old who went viral singing 'I Feel Good' and is already building a public profile.
From rugby and gaming to AI-powered robots and the realities of growing up online, Desmond offers a refreshingly honest glimpse into how his generation sees the world. His biggest insight? Adults could probably do with less screen time, too!
Desmond's mom joins the conversation to share the realities of parenting a child in the digital spotlight, from online safety and screen-time boundaries to managing a young person's digital footprint. Her approach is grounded in trust, transparency and helping children navigate technology rather than simply shielding them from it.
The conversation also explores Gen Alpha's ever-evolving slang, the pressures of childhood fame and an important reminder: being visible online doesn't mean giving up your right to privacy, boundaries or autonomy.
