Africa's Next Reckoning - Are we ambitious enough to bring about the change?
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Media Partner to the Nedbank IMC Conference
Carmen Murray sat down with Dawn Rowlands - dentsu CEO Sub-Saharan Africa to unpack a question we should all be asking:
Are we ambitious enough for the Africa we are about to build?
Because the next chapter is not going to wait for us.
We’re entering the dawn of an algorithmic economy, one that will challenge how brands compete, how businesses optimise, how budgets perform, and how we create differentiation when technology can increasingly replicate what once made us distinctive.
The question isn't simply whether African businesses can adopt AI.
It’s whether we are agile enough to imagine, create, and build what Africa will actually require next.
Carmen Murray sat down with Dawn Rowlands - dentsu CEO Sub-Saharan Africa to unpack a question we should all be asking:
Are we ambitious enough for the Africa we are about to build?
Because the next chapter is not going to wait for us.
We’re entering the dawn of an algorithmic economy, one that will challenge how brands compete, how businesses optimise, how budgets perform, and how we create differentiation when technology can increasingly replicate what once made us distinctive.
The question isn't simply whether African businesses can adopt AI.
It’s whether we are agile enough to imagine, create, and build what Africa will actually require next.
