
Breaking Cultural Barriers
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Media Partner to the Nedbank IMC Conference
Carmen Murray, LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with Suhayl Limbada, Chief Marketing Officer of KFC India, to explore why brands need to get closer to the cultures and communities they serve.
From embracing Africa’s unique identity to listening beyond dashboards, the conversation unpacks why marketers must be willing to take creative risks, understand local nuances and build genuine emotional connections.
Carmen Murray, LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with Suhayl Limbada, Chief Marketing Officer of KFC India, to explore why brands need to get closer to the cultures and communities they serve.
From embracing Africa’s unique identity to listening beyond dashboards, the conversation unpacks why marketers must be willing to take creative risks, understand local nuances and build genuine emotional connections.





