
Cred-Fluencing is going to be HUGE
Loading player...
Media Partner to the Nedbank IMC Conference
Carmen Murray, LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with T-Bose from Kaya FM to explore the future of radio, African identity and the power of authentic knowledge.
From Africa exporting its culture to the rise of cred-fluencers — knowledgeable experts shaping conversations in an age of misinformation — this conversation challenges how we think about influence, education, and the future of marketing.
Carmen Murray, LIVE from the Nedbank IMC Marketing Is Business Conference, sits down with T-Bose from Kaya FM to explore the future of radio, African identity and the power of authentic knowledge.
From Africa exporting its culture to the rise of cred-fluencers — knowledgeable experts shaping conversations in an age of misinformation — this conversation challenges how we think about influence, education, and the future of marketing.





