The Right Place The Right Place

Why Your Marketing Strategy Matters So Much In 2025

Loading player...
Good marketing is an important part of being a connectable company - learn more here: https://johnconnects.scoreapp.com/

Kirsten Dixon, founder and head strategist of Pink Soda Marketing, talks to John Watson about the marketing landscape in 2025, the importance of a marketing strategy, the pitfalls of legacy marketing, and the need for more authenticity.

She explains the unique positioning of her agency, Pink Soda, in the B2B marketing space, focusing on outcomes rather than outputs, the significance of simplifying marketing strategies and the power of consistency in achieving success.

Kirsten also shares insights on how businesses can navigate the complexities of modern marketing, including the integration of AI, the significance of an omnichannel approach, and the value of mentorship in shaping a successful marketing career.

She also shares her views on networking, creating a collaborative work environment, how building relationships can unlock opportunities and how being adaptable in a rapidly changing world is vital.

Connect with Kirsten Dixon here:
https://www.linkedin.com/in/kirsten-dixon-2b83a449/

#therightplacepodcast #pinksodamarketing
19 May English South Africa Business · Careers

Other recent episodes

This Is What App Users Want in 2025 - A Better Experience!

Connect with extraordinary South Africans around the world by joining The Lekker Network: https://thelekkernetwork.com/ Leigh Stefanski, MD at Now Boarding Digital, talks to John Watson about current UX design trends and the evolving landscape of user experience and product design when it comes to apps and websites. They discuss the…
18 Aug 54 min

How To Maximise LinkedIn & The Lekker Network As A Business Owner

The Lekker Network was built around LinkedIn and connecting South African business owners around the world. Learn more here: https://thelekkernetwork.com/ Madeleine Henstra, acting CEO of FDC Agency and co-founder of The Lekker Network talks to John Watson about the importance of community and communication in 2025. They discuss the journey…
11 Aug 45 min

Inspired Leadership Builds Better Leaders for an Engaged Workforce

Engage with extraordinary South Africans around the world by joining The Lekker Network: https://thelekkernetwork.com/ Angela De Longchamps, CEO of Inspired Leadership Development, talks to John Watson about the critical issues of employee disengagement and the transformative role of leadership in fostering engagement. They explore the complexities of modern workplaces, the…
4 Aug 50 min

Cyber Criminals Don’t Discriminate, Your Business Could Be Next!

Connect with extraordinary South Africans who are building bridges between Mzansi and the world: https://thelekkernetwork.com/ John McLoughlin, CEO of J2 Software and cybersecurity pioneer, talks to John Watson about the evolving landscape of cyber threats and the importance of viewing cybersecurity as a business risk rather than just an IT…
28 Jul 50 min

Better Decision Making Starts By Understanding Human Behaviour

Help change your customers behaviour by becoming more connectable, take The Connectability Scorecard here: https://johnconnects.scoreapp.com/ Kevin Joseph, Chief Behavioural Economist at ThriveBPO, talks to John Watson about the intersection of behavioral economics and business performance. What is behavioral economics? It's a field that studies how psychological, social, and emotional factors…
13 Jul 44 min
All episodes