This Is What App Users Want in 2025 - A Better Experience!
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Leigh Stefanski, MD at Now Boarding Digital, talks to John Watson about current UX design trends and the evolving landscape of user experience and product design when it comes to apps and websites.
They discuss the importance of understanding user needs, the role of product management, and the significance of design systems. Leigh shares insights from her experience in improving user onboarding processes and the critical nature of design in the MedTech space.
The conversation also touches on the benefits of outsourcing design work and the ongoing nature of product development, emphasizing the human role in navigating these challenges.
Finally, they explore the value of The Lekker Network in fostering connections among South African professionals.
Connect with Leigh Stefanski here:
https://www.linkedin.com/in/leighstefanski/
Leigh Stefanski, MD at Now Boarding Digital, talks to John Watson about current UX design trends and the evolving landscape of user experience and product design when it comes to apps and websites.
They discuss the importance of understanding user needs, the role of product management, and the significance of design systems. Leigh shares insights from her experience in improving user onboarding processes and the critical nature of design in the MedTech space.
The conversation also touches on the benefits of outsourcing design work and the ongoing nature of product development, emphasizing the human role in navigating these challenges.
Finally, they explore the value of The Lekker Network in fostering connections among South African professionals.
Connect with Leigh Stefanski here:
https://www.linkedin.com/in/leighstefanski/
Chapters
- 00:00 Preview and Introduction
- 01:29 What Are App Users Looking for in 2025?
- 03:24 People Abandon Irritating Apps Immediately!
- 04:39 Balancing User Needs and Business Goals
- 07:28 The Importance of Product Management
- 08:42 The Golden Triangle of Product Teams
- 11:34 Rebuilding SnapScan's Merchant Onboarding Experience
- 16:32 The Tech Stack Must Not Dictate The Rules On User Side
- 17:33 Designing for Life-Altering Consequences
- 21:57 The Key Role of Design Systems
- 25:23 The Benefits of Outsourcing Product Design
- 30:04 Product is Not A Sprint
- 33:04 User Expectations Are Higher Than Ever!
- 35:36 Integrating AI into Design Processes
- 39:46 The Human Role in Business Development
- 43:51 Navigating Corporate vs. Agile Environments
- 48:43 Joining The Lekker Network
