#088 Netnography - Social and Search Listening

Loading player...
Clement Manyathe (Talk 702) Interviews Carmen Murray

Talk 702's Clement Manyathela is joined by Carmen Murray, Digital Analyst and Content Specialist to help us understand Netnography in the context of the upcoming municipal collections.

In this episode, Carmen Murray explains Netnography and how the observations are being analyzed for the various leading political parties.

About Clement Manyathela (Talk 702):
Clement Manyathela hails from a village called Vaalbank in Mpumalanga. He graduated from the University of Pretoria with A Bachelor Of Arts degree in Journalism in 2013.

He’s worked as a reporter for more than 9 years and has spent many of those years reporting on politics.

He started his career at the Pretoria News as a weekend reporter while studying, had a stint at the SABC news online. He has had stints at Africa News Network and Power FM among other news organisations.

Clement - who still works as a journalist for Eyewitness News - has interviewed senior politicians and industry leaders and has covered major stories including the 2018 elections in Zimbabwe and the funeral service of former president Robert Mugabe and the 2014 elections in Lesotho.

He’s also travelled with President Cyril Ramaphosa, covering his state visits in countries such as China and India.

Clement has presented a number of high-profile live broadcasts including the inauguration of President Cyril Ramaphosa, the funeral of struggle stalwart Winnie Madikizela-Mandela and the state of the nation address.

About Carmen Murray:
Digital Analyst, Content and Communications specialist, (Founder of Carmen Murray Communications | Freakishly Effective Content), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Juror IAB and Adfocus FM
12 Oct 2021 English Explicit South Africa Society & Culture · Management

Other recent episodes

S03 #149 AI and Africa in Focus | Mushambi Mutuma

Unleashing the Power of Human Potential. In this episode, I sit down with tech thought leader and author Mushambi Mutuma to explore one of my deepest passions — AI and Human Potential. We unpack how we, as humans, must evolve, build intentional relationships with AI, and learn to dance with…
28 May 57 min

S03 #148 Marketing and Creativity as a Force for Change | Khensi Nobanda

In this episode of The Conscious LeadHERS Podcast, I sit down with the inspiring Khensi Nobanda for a powerful heart-to-heart on creativity, leadership, and living out loud — unapologetically. She unpacks her non-negotiables, the true essence of allyship, and how marketing can be a force for good. For Khensi, sustainability…
28 May 59 min

S03 #147 Unmasking Generations | FROM BABY BOOMERS TO GEN BETA

Global Trends in Business, Culture, and Society. As generational shifts continue to shape the global landscape, understanding the unique characteristics and influences of each generation is key to navigating changes in business, culture, and social norms. While workplace dynamics with Gen Z currently dominate discussions, emerging insights suggest that Generation…
12 May 59 min