#TrendFit | Wokepreneurs | Khumo Theko

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Khumo Theko, researcher and a cultural identity trendspotter at Flux Trends introduces us to the wokepreneur tribe that falls under the umbrella of South Africa's Urban Tribes and give is a very interesting insight to this new rising tribe. In the age of being "WOKE" this is a very important trend to pay attention to for businesses and how they can adapt to this emerging tribe. We are seeing a rise in brand activism from smaller entrepreneurs that are making huge strides in the age of the consumer.

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11 Mar 2019 English Explicit South Africa Society & Culture · Management

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